They will be able to count. I doubt that they will actually do so.
What people do is go out and then go home at a certain time.
Say that in that time you have 5 pints out of pint glasses, but because you now drink out of a straight glass, you will have only 4. That is 20% less consumption.
No matter what company you are working for, 20% less sales is a LOT.
Or look at it the other way around. Imagine that you are a company that sells beer in straight glasses. Going to curved ones can increase your sales by 25%.
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